Sir Bobby Robson has been immortalised by Newcastle United courtesy of a nine-and-a-half-foot statue outside St James' Park.
Former players joined manager Alan Pardew, Sir Bobby's widow Lady Elsie and sons Andrew, Paul and Mark for the ceremony just before the club's crucial Premier League clash with title chasing Manchester City.
The former England manager, who had a successful spell with the Magpies leading them into the UEFA Champions League, lost his fifth battle with cancer in July 2009 at the age of 76.
Addressing the thousands of Newcastle fans that had gathered at the unveiling Lady Elsie paid honour to her late husband.
"My husband often spoke of living a black-and-white life," she said.
"It took him from the darkness of Langley Park Colliery to the bright glare of the floodlights. Black and white were the shades that always clung to him.
"It was here that Bob's great love affair with football began and he that he returned to proudly manage Newcastle. He helped them rebuild and eventually lifted them into Europe.
"It was also Newcastle where Bobby built his final team, the Sir Bobby Robson Foundation, the charity he established to help people fighting with cancer, and that has now raised more than £4million.
"Even from the depths of darkness, brightness can emerge. I would like to thank Newcastle United for this magnificent tribute to my husband and for their ongoing support for his charity."
The club's managing director Derek Llambias paid tribute to Sir Bobby and the part he played in bringing Newcastle back to prominence between 1999 and 2004.
"We are delighted to honour Sir Bobby Robson today. I'm sure you agree that this statue is a fitting tribute to a truly great man," Llambias said.
Former England internationals Paul Gascoigne and Peter Beardsley were in attendance, as was ex-Sunderland chairman Niall Quinn, a patron of the Sir Bobby Robson Foundation.