Alan Pardew is aware that qualification for Europe this season would make his efforts to build a top level side at Newcastle a lot easier.
The Magpies have put themselves in contention for a lofty finish in the Premier League, with just five points separating them from fourth-placed Arsenal.
They have 11 games in which to try and close that gap, or at least book a safe passage into next season's Europa League.
Pardew is hoping they can do just that, with it important that the club can offer continental competition to any prospective new signings.
It is also vital that the club can prove to those already on their books that they are heading in the right direction, with the likes of Demba Ba already being linked with a summer switch elsewhere.
Pardew said: "I don't think that's something to worry about too much because Demba has made it pretty clear that he loves the football club here.
"He has got a great rapport with the fans - they love him to bits, and we are hoping that's going to be a big enough pull for him to stay and prolong his career here.
"I think it's important for Demba that we get European football. When you get to this level, that's what you are going to find, players want to play in Europe.
"Forget about, 'Is it a great competition? Isn't it too many games? Isn't it going to put pressure on the Premier League campaign next year?'.
"Yes, probably all of that, but you won't get your best players to stay, or you won't encourage players to come unless you get in it, if not this year, the year after, so we have got to push for it.
"If we don't make Europe this year, I don't think it will be the end of the world, it would still be a fantastic season for us.
"If we make it, we are probably a year or two ahead of schedule, in my opinion, and we will grasp the opportunity if it comes."
Newcastle's next outing takes them to Arsenal, with a crucial clash awaiting them at Emirates Stadium on Monday.
They will enter that game on the back of a feisty derby draw with Sunderland, and Pardew hopes a battling display against the Black Cats will stand his side in good stead for the remainder of the campaign.
He said: "If they [Sunderland] had beaten us at home, it would have been difficult to say we had had a great season.
"But we managed to come back in outstanding fashion, and now we can just go on in the last 11 games and play with a smile on our faces, hopefully."