Shola Ameobi claims he is thriving on the pressure of leading the line for Newcastle.
With Alan Shearer now retired and Michael Owen yet to return from the injury he picked up on New Year's Eve, the goalscoring burden has fallen on the shoulders of Ameobi.
Even before the retirement of Shearer, Ameobi had looked sharp and he proved the point with a two-goal salvo against West Brom.
Ameobi came into the game with a nasty injury in his mouth, which makes the performance all the more meritorious, and he is eager to prove his qualities for Newcastle.
"I think as a player I like the pressure," he told Sky Sports News. "I feel I perform well under pressure.
"When I have to produce, I think I do produce."
Newcastle were awarded a penalty against The Baggies and Ameobi took on the responsibility in the absence of Shearer.
"Before the game there were shouts Nobby (Solano) was going to take them, but as a striker you want these opportunities as goals breed confidence and I was confident that I would take it and thankfully I put it away," he added
Newcastle's fine recent run has taken them to the brink of a European place and Ameobi believes the players are being rewarded for responding to caretaker chief Glenn Roeder's management style.
"I am just delighted with the level of performances we are producing as a team," said the leggy forward. "With Alan and Michael out, it is great we are putting in this run and we are in with a chance of getting into Europe out of nothing.
"It is down to the players' application. You don't turn into a bad team overnight and in the same manner you don't start being good overnight.
"We feel as a team we should be up there and it is down to getting our heads right.
"I think the manager has done a good job of getting us focused. If you keep on working hard and applying yourselves you get results and that's what has happened since Glenn has come in."
Despite nursing a mouth injury and sporting a gumshield, Ameobi claims his participation was never in doubt.
"I have fractured my gum and there's a bit of pain involved, but I knew with Alan out the team needed three points and there was no doubt in my mind I would play," he stressed.
"I knew there was a risk I could do more damage, but I came out with two goals and three points."