David Bentley has vowed to win back the affections of the Blackburn fans after returning to the club on loan from Tottenham.
The 28-year-old was a success at Ewood Park after joining from Arsenal in 2005 but soured his relationship with the Rovers fans after forcing through a move to Tottenham in 2008.
The midfielder, who made his second Rovers debut in the shock FA Cup fifth-round win at Arsenal on Saturday, admits he made mistake in the handling of his move to Spurs.
"I didn't do it the right way - I was a naive young man and made the wrong decision," said the midfielder. "I thought I was making the right choice but you can't act like that.
"I apologise for the way I went about it because I love being here, I love playing for this club.
"I thank them for what they did for me while I was here and it's good to be back. Hopefully I can replay them by coming back and performing for them."
Bentley last featured for his parent club in November 2010 and has taken in loan spells with West Ham, Birmingham and Russian outfit Rostov, but insists he does not regret moving to White Hart Lane.
"Sometimes you make decisions, I'm just a young man whose made a mistake in making that decision to move," he added. "But it's not a regret, it's a decision I made and I wanted. It just didn't work out.
"It was down to four or five things, a few things. It just didn't work out and I don't think it was anything to do with football."
He added: "Someone was willing to pay that fee for me. I never said I was worth that because I wasn't worth that."