Blackburn supporters have stepped up their campaign to bring the club under fans' ownership with the launch of a new membership campaign.
The Rovers Trust joins together two supporters' groups, the Blackburn Rovers Supporters Investment Trust (BRSIT) and Blackburn Rovers Supporters Trust (BRST), whose joint goal is to eventually own the Ewood Park club.
Rovers fans can now join the Trust for an annual membership fee of £10 with organisers hoping the membership push will then be followed by a share-raising plan modelled on the 'pledge scheme' first launched by BRSIT earlier this year.
That earlier scheme saw almost £3m pledged by supporters wanting to buy a £1,000 share in a new ownership model.
A target of £10m is being set by the co-chairmen, BRST founder Oliver Jones and Wayne Wild, one of the co-founders of BRSIT.
Jones said of the new trust scheme: "Our principal objective is to obtain full or part ownership of Blackburn Rovers and its assets on behalf of fellow supporters in order to represent supporters' views whilst protecting the club's future.
"Membership of Rovers Trust is very affordable for all fans and, at the very least, gives those supporters a real say in the future running of Blackburn Rovers."
This latest move by supporters comes as Blackburn manager Steve Kean's role has again been placed under scrutiny with current owners Venky's reported to be in talks about his position.