Paul Lambert is determined not to allow Blackburn's infighting to distract from his own team's efforts on Saturday.
The Norwich boss takes his team to Ewood Park on a day Rovers fans are set to protest against manager Steve Kean and the club's hierarchy, after five straight defeats have put the club on the brink of relegation.
In contrast, the Canaries are well clear of the relegation dogfight with Lambert masterminding an impressive return to the top-flight.
And while Lambert has sympathy for his Blackburn counterpart, he wants his Norwich players to use the atmosphere to their advantage.
"I know they are under pressure from all quarters to try and get a result, but I can't influence what is happening up there," he said.
"They have to win the game, but the crowd at the moment are not with the manager. You feel for Steve Kean and what he has had to go through. I don't think a fans protest is right.
"When things go against you, the crowd get on your backs, then some players hide from it.
"We have to make sure we get at them and make the crowd even more against them.
"They have quite a tough run-in, but the points are there for them to still do it. However I have my own things to concentrate on.
"I said it after last Saturday that I don't want the season to go out with a whimper. We want to keep trying to push on; to keep going.
"My main concern is that we keep going into games knowing we have to win them. We have four good ones to finish it off and this will be no different."
Lambert is expected to make more additions to the squad over the summer as he prepares for a second season in the Premier League.
But the 42-year-old Scot admits it is not something he has given too much thought to at this stage.
"The team needs considerable help to go again, there is no doubt about that," he added.
"I have got things in my head about the way forward, but I never really look too far ahead, you just don't know.
"Bringing players in with Premier League experience dictates the finances you have to lay out. We have a rough idea of what we want, but it is not something I think about every day."