Newcastle boss Sam Allardyce has warned clubs interested in Kieron Dyer they will not get him on the cheap.
Dyer looks set to leave St James' Park before the close of the transfer window with the midfielder keen to leave the North East for personal reasons.
West Ham, Tottenham and Manchester City are all reported to be keen on signing Dyer.
The Hammers are believed to be readying a £4million bid for Dyer, but Allardyce insists Newcastle will be looking more than that for the former Ipswich youngster.
"£4million is too low in today's prices, in today's market for a player like Kieron Dyer," Allardyce told Sky Sports News.
"27-years-old and of course a top, top player in the Premiership, with Premier League experience, a current England international it is a gross under evaluation by West Ham."
Allardyce was remaining coy on speculation linking Newcastle with a move for Manchester United's Alan Smith.
Smith is expected to leave Old Trafford after dropping down the pecking order in Sir Alex Ferguson's plans.
Newcastle are just one of a host of clubs credited with an interest in Smith, but Allardyce is refusing to give anything away about his transfer targets.
"Well we are linked with a lot of players," added Allardyce.
"I prefer to be linked with players coming in rather than people speculating about players going out.
"We need to improve the squad not sell players and of course that is my main focus on bringing new players to the club.
"We haven't quite finished one off yet, but I am very, very confident that in the very near future we will be picking up one or two players."