Reading manager Steve Coppell insists midfielder Stephen Hunt is not for sale.
Sunderland are keen to land the Irishman - who has been in impressive form this season, scoring seven goals.
The Black Cats have had three bids for Hunt turned down, the last a reported fee of £4.5million.
And Coppell is adamant that Hunt, who he signed on a free transfer from Brentford in 2005, will not be leaving the Madejski Stadium.
"He has got a contract with us and he is a top professional. He'll see his contract out, and if there is any change in that we shall let you know," he told Sky Sports News.
"We don't have to sell any player for the money. We don't have to do anything purely on a financial basis.
"He's not going anywhere."