Reading boss Steve Coppell has warned Leroy Lita he needs to find his scoring touch if he wants to stay at the club.
Lita has struggled for goals this term and has only found the net once in the Carling Cup against Swansea.
The England Under 21 international has struggled for form and he was left out of the squad for Monday's defeat to Arsenal.
Coppell has now challenged Lita to recapture his form or risk his future at The Madejski Stadium.
Warning"Leroy hasn't been playing well. I need Leroy to be on the end of things, scoring goals," Coppell told Reading World.
"We're all judged on results - if I don't get results I'm out. It's the same for strikers - it's a competitive situation."
Lita has also been warned he faces a battle to get back in the side as Coppell says he is happy with his first-choice strike partnership of Kevin Doyle and Dave Kitson, with Shane Long as back-up
"Jose Mourinho said a team picks itself and I would say that too,'' said Coppell.
"I'm looking for combinations that are effective, scoring regularly and making a full contribution.
"Doyler has scored goals and Kits gives us something the others don't. Longy has been our most effective sub, as he showed with his role in our goal against Arsenal. He's scored off the bench and made an impact.
"In the previous home game against Newcastle he scored the winner and I don't want to knock him for six by leaving him out totally.
"He's our supersub - but he won't thank me for saying that."