James Harper is delighted to see the effect Reading's good start is having on fans.
The Royals were tipped for a difficult season in The Premiership but victories over Middlesbrough and Manchester City have lifted them into the top half of the table.
Harper, who lives in Reading, is not getting carried away, but admits that there is a great atmosphere around the club and the town.
"We are up to eighth now and I haven't had to look at the table to find that out because everyone keeps telling me. I get stopped in the street all the time now," he enthused.
"Someone said to me today 'how about a UEFA Cup spot?'. I thought 'come on, we have only played four games - are you winding me up?'
"But there is a great buzz about the place. I walked out for the game the other night and it was packed and really loud."
Harper has been at Reading for more than five years and can scarcely believe how much things have improved.
"I remember a few years ago when we had Cambridge United on a Tuesday night and there were only four thousand there and it was raining," he recalled.
"I scored off my shin and turned round to celebrate with the fans and all I could see was empty blue seats.
"So we have come a long way and it is good for the town. Everyone is talking about us but I think I'm going to have to shop elsewhere now."
Reading boss Steve Coppell has urged caution though, insisting that things can change quickly at such an early stage of the season.
"The history of The Premiership shows that when teams do lose the thread and lose an edge you can very quickly spiral down the league," he said.
"At the moment we are new and not many people know our strengths but people will be analysing us very quickly.
"Then we will have to have the ability to play in a different way and adapt as the season develops."
Ivar Ingimarsson, meanwhile, has been cleared to play against Sheffield United on Saturday.
The Icelandic defender banged his head against Sylvain Distin whilst scoring Reading's winner against Manchester City on Monday, but physio Jon Fearn has confirmed that he suffered no lasting effects.
"Ivar is fine and, in fact, he was symptom-free by the end of the game," said Fearn.
"When you first go on to the pitch in instances like this, what you look for is whether he's conscious and responsive. He said straight away that he was fine."