Joey O'Brien has admitted that Bolton let their supporters down last season.
The Trotters have been regulars in the top half of the Premier League table in recent seasons but they have struggled since the departure of Sam Allardyce in April 2007.
Bolton became involved in a scrap for survival last term and only avoided relegation after a dramatic late revival.
Gary Megson's men have made a slow start to the new campaign and are currently in 16th place with seven points from seven games.
O'Brien hopes the fans will not have to endure such difficult times again and is confident that Bolton can still have a successful season.
"We let the club down last season, the fans in particular, and we need to be pushing into the top half - that was the standard we had set," the versatile midfielder told the Bolton News.
"Last season we didn't perform to the standards this club has been accustomed to in recent years."