David Moyes wants to prove that you do not have to spend to succeed in the Premier League.
The Everton manager has never had the riches to compete with the likes of Chelsea, Liverpool, Arsenal and Manchester United in the past.
However, the Goodison Park outfit have not let this hold them back and successfully secured a Uefa Cup spot last season.
Moyes, though, is attempting to bring Benfica's Manuel Fernandes back to Merseyside after a successful loan spell last season and the Toffees boss admits he has been attempting to bolster his attack with a new striker without success.
However, Moyes insists his small Everton squad will again be targeting at least a top-six finish when the season begins on Saturday.
"It would be sad if I agreed that it was just a two or three-horse race," said the Scottish tactician.
"We always like an open league and I would not even consider saying that Everton will not be in the shake-up at the top.
"You start a season intent on winning the league. That may be a little unrealistic, but I am hoping it will be very open and teams challenge the top teams.
"We do not want it to be that only money buys you success. We want it to be that good coaching, good management, good organisation and a well-run football club can also get through at the top. Not just those with money."
Everton host Wigan on the opening day and will do so without the injured Leighton Baines, James Vaughan, Tim Cahill and James McFadden.
Despite these injury woes, Moyes says he is happy with his squad and his limited activity in what has been a hectic summer transfer market.
"It is much harder now in the Premier League. There used to be clubs who would not spend as vigorously as they have this time around, but money doesn't always buy you success," Moyes added.
"Sometimes, teams who have to buy seven or eight players, [that] tells you they were not in a healthy position before.
"The clubs who buy two or three a season are the clubs in a better condition, we hope we are one of those clubs."