Everton boss David Moyes has challenged James Beattie to score 20 goals in the coming season, after giving the striker the honour of wearing the number nine shirt at Goodison.
Since making the move to The Toffees from Southampton in January 2005 Beattie has failed to fully impress, although his form improved dramatically towards the end of last season.
In a show of faith in the hit-man, Moyes has now handed him the number nine shirt previously worn by such Toffees luminaries as Dixie Dean and Joe Royle.
However the Scot has warned Beattie that he must now rise to the challenge of justifying the decision, insisting he wants to see the former Blackburn trainee register 20 goals this season.
"Beats started to show with his performances last season that he is much more capable," said Moyes in The Daily Star.
"I think he knew that you need to be a special player to be a number nine at Everton.
"When I told him he was getting it, I told him about the responsibility that comes with it.
"You have got respect when you get the jersey, but I also told him that he's got to score me 20 goals."