Arsenal striker Emmanuel Adebayor insists he and his team-mates do not want a 'war on the pitch' as they battle to win the Premier League.
It has been suggested opponents have favoured a heavy-handed style when playing Arsene Wenger's table-topping side and the Arsenal manager has recently claimed his club suffer at the hands of officials.
Arsenal striker Eduardo da Silva is facing nine months on the sidelines after suffering a broken leg and dislocated ankle following a challenge from Birmingham defender Martin Taylor last weekend.
And Adebayor has criticised the Gunners' rivals and admits Arsenal players are now wary of any rough approach.
"You see a lot of papers, journalists, people saying 'to beat Arsenal you have to be more rough in your game' and that's very bad," Adebayor told the Sunday Times.
"That's no example for children reading or watching. Arsenal players will be more careful in 50-50s now.
"I think it's about other teams. If you have to kick someone to win, that's not football, it's cheating. If you have to tackle hard that's okay, but tackle in a good way.
"Don't kick just because your opponent plays for Arsenal. We don't want to have a war on the football pitch.
"We want to play. The boss has always told us we have to send a message out, we want people to watch us and say, 'Yes, this is a team playing football'."
And Adebayor confesses everyone at Emirates Stadium has been deeply affected by the injury to Eduardo.
"Eduardo is a nice guy," Adebayor added. "That's why you think, 'Why did it happen to him?' He'd never do anything wrong on a pitch.
"It's been more than difficult for everyone at Arsenal to deal with. In the game (against Birmingham), it affected the team, for sure."