Ashley Cole says the winning feeling is what drives him and his Chelsea team-mates on to further success.
The reigning champions are right back in the Premier League title hunt ahead of a showdown with rivals Manchester United at Old Trafford on Sunday.
While Cole has won every honour in the domestic game and is also England's most capped left-back, he insists he is not resting on past laurels and craves much more glory.
The 30-year-old told Chelsea magazine: "When you win things, that's what makes you realise how good it is.
"I think the pressure is what drives people on. It makes you want to prove something, to carry on going and keep on winning things. I just want to win anything because I love the feeling.
"When you stop getting that feeling, I think that's when a lot of players tend to stop playing football because they haven't got the desire any more.
"I've still got many years of that desire left in me and the players we have here are all the same as me in that respect."
Cole has not missed a Premier League game for Chelsea this season and believes he is playing better than ever as he prepares to go head to head with United winger Antonio Valencia on Sunday.
"Last season I was missing training sometimes because of my ankle and then still playing," he said.
"But this season I've trained every day and played every game and it seems to be all right.
"It's not nice to rest sometimes, you lose your momentum, so I want to play every game."
He added: "Now I go into games thinking, 'Let's see if you can stop me running', or, 'I'm going to make you chase me', rather than the other way around.
"Instead of thinking about how they're going to get past me, they're going to be looking over their shoulders to see where I am."
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