West Ham have completed the signing of Carlton Cole from Chelsea.
At one point earlier this summer the 21-year-old looked set to sign for Tottenham, but that move was never finalised and The Hammers have now stepped in to seal his capture.
Cole has penned a four-year deal at Upton Park and will now compete with Teddy Sheringham, Bobby Zamora, Marlon Harewood and Dean Ashton for a starting place.
"This is a great coup for West Ham United. Several clubs came in for Carlton and it is a great compliment to what we have achieved here, that he has signed for us," Hammers boss Alan Pardew told the club's website.
"Carlton is a powerful, skilful striker and brings another option to our forward line as we embark on a new season and a European campaign.
"In my view, despite England Under-21 honours, he has not achieved his full potential yet and that is part of the excitement of signing a player like this. I believe we can bring the best out of him and make him a great asset to West Ham United.
"He will also fit in very quickly with the squad because he knows players like Anton Ferdinand and Nigel Reo-Coker from his trips with the young England players.
"I am delighted to have Carlton on board, but our search for new players is not over and I want our supporters to know there will be more signings in the coming weeks."
Cole is a product of Chelsea's own youth system - but he has never really been given a chance at Stamford Bridge - and he has indeed played more games on loan having spent three different spells away from the club with Aston Villa, Charlton and Wolves.
Cole is West Ham's third signing of the summer following the arrivals of Lee Bowyer and Jonathan Spector - although manager Alan Pardew is expecting to seal at least one more deal before the season starts.
A right back is near the top of his priority list and Wigan turned down a bid for Pascal Chimbonda on Wednesday - although they are also known to be in talks with Preston's Tyrone Mears.