Ian Holloway is danger of turning from media darling to a major distraction at Blackpool.
That was the verdict of the Sunday People's Steve Bates at the end of a week in which the Seasiders boss threatened to resign, resigned, but had it turned down by the club.
Holloway and Blackpool have been fined £25,000 by the Premier League for fielding a weakened side against in November, despite the manager's very public protestations.
He remained true to his word on Friday but Blackpool chairman Karl Oyston refused to let his manager walk away but Bates believes Holloway had over-reacted - and as a result is in danger of damaging the goodwill towards him and his players.
"He's a character, but I think the danger is he might be becoming too much of a sideshow to what Blackpool are actually achieving," he told the Supplement.
"Listen, I'm not knocking him because he and his team have been great for the Premier League this season, but you have to have credibility in football.
"Everybody knew he wouldn't resign; why would he walk away from such a success story like Blackpool have been this season? Everybody knew that, I think he was just making his point.
"He is in a danger of becoming a kind of caricature of himself."
Holloway is also at the centre of one of the January transfer window's biggest sagas, surrounding club captain Charlie Adam.
The Scot has been the subject of a bid from Liverpool and although he has told them he wants to leave, an improved offer and a stand-down on the Seasiders' part would need to happen before he heads to Anfield.
Holloway, it has been revealed, is on a percentage of any money Blackpool make from selling their players - and that, says Bates, is another major concern at Bloomfield Road.
"I find it difficult to believe he won't go because you're denying a player like Adam - who he got for £500,000 - the chance to play on the big stage," he said.
"That would be a serious blow to Adam if he stopped him going; Adam is the heartbeat of the side, he is the club captain and you have to question what kind of response he'd get if he stopped him going.
"I understand why he doesn't want him to go obviously, but then linked into that is the fact that he gets a cut of the money.
"It's not illegal but it's sharp practice really and kind of goes against the grain of things. How many other managers do this? It has muddied the waters."