Peter Kay, one of the founders of the Sporting Chance clinic that has helped sports people deal with alcohol, drugs and gambling problems, has died suddenly. He was 52.
Kay worked as a mentor to footballers Tony Adams, Joey Barton, Paul Gascoigne and Paul Merson as well as other sports performers.
The Professional Footballers' Association's official Twitter account read: "The PFA is shocked and saddened to hear the tragic news that Peter Kay has died. Peter was one of the founders of the Sporting Chance Clinic.
"Over many years Peter Kay dedicated himself to helping so many of our members get their lives back after experiencing personal problems."
Former England hooker Brian Moore tweeted: "RIP Peter Kay of The Sporting Chance Clinic who helped many many sportspeople."
PFA chief executive Gordon Taylor said: "We at the PFA are all shocked and devastated to hear the tragic news of the death of Peter Kay.
"As one of the founders of the Sporting Chance clinic he has helped countless numbers of our members deal with personal problems and get their lives back on track.
"He was a great carer and now we pray he will be similarly cared for by the One Great Carer."
Adams remains as part of the Sporting Chance team located in Forest Mere, Hampshire as a Founder and Honorary Life President.