David Moyes expects an intense atmosphere when he takes charge of Manchester United against old foes Liverpool for the first time.
Moyes has plenty of history at Anfield after 11 years in charge of their local rivals Everton and he is well aware that his new team will face a similarly, if not more, hostile reaction from home fans.
"Anfield has always been a difficult place to go," said Moyes.
"It's a great stadium. I've been there not just for the football but for Hillsborough situations and other different occasions so I'm looking forward to going back.
"Everyone tells me it's a big rivalry Liverpool and United and it was like that with Everton as well. Part of coming to Manchester United is to be involved in these type of games."
On the pitch, Liverpool have enjoyed a positive start to the season with two wins from two games and Moyes feels Brendan Rodgers is transforming them back into a team that will challenge for honours.
"I think Brendan is building his team and changing things around to the way he wants it to be," he said. "Liverpool have always been a great football club challenging for trophies.
"This is no different to any other game in that you can only get three points for a win but it'd be a big win if we can get it because Liverpool are one of the strong teams this season."
Sunday's match will also be marked by a celebration of what would have been Bill Shankly's 100th birthday, with Moyes happy to admit he is one of the legends of football management history.
He added: "Bill Shankly comes into the category of greats like Jock Stein, Matt Busby and Sir Alex (Ferguson).
"He's in that group from the point of view that he's one of the greatest managers and rightly should be respected."