Hull City forward Craig Fagan recognises he will not be able to let standards slip ahead of the possible arrival of competition for attacking places.
The Tigers have made no secret of the need to increase their striking threat after only avoiding Premier League relegation on the final day of last season.
Fraizer Campbell, Marc Antoine Fortune and former Liverpool and Real Madrid star Michael Owen are all prime targets for manager Phil Brown ahead of the start of the campaign.
New faces could mean Fagan, who scored three goals in 2008/09, would struggle to earn a regular place in the Tigers' first XI.
But the 26-year-old is confident he can stay in Brown's plans, telling the Hull Daily Mail: "It doesn't bother me one bit if we bring in new players, it shouldn't bother anyone.
"If you're doing better than the person that's come in, then you'll be playing in the team.
"That's the challenge that you have to welcome and it can only benefit the squad with competition for places.
"From training during the week to performances on a Saturday, it should bring out the very best in you.
"If we are improving all over the squad then we can become a Premier League side for a long, long time.
"Being in the Premier League you get linked with everyone but it's exciting.
"When I first arrived here in League One, who'd have thought that we'd be getting linked with Michael Owen and players of that calibre?
"It just goes to show how far this club has come but everyone here wants to be part of where it's going.
"We've been linked with so many players this summer that you don't take anything too seriously until you see the player in the changing room."