Stoke boss Tony Pulis has told star striker James Beattie that he cannot afford to let his standards drop in the fight against Premier League relegation.
Beattie has proved an astute signing after netting six goals since moving from Sheffield United for £3.5million in the winter transfer window.
And ahead of the Britannia Stadium visit of fellow strugglers Newcastle on Saturday, Pulis has called on the 31-year-old to maintain his performance levels.
Stoke sit 13th in the table - six points clear of the Magpies, who occupy the final spot in the relegation zone - and Pulis is refusing to let Beattie rest on his laurels ahead of the crucial clash.
"We have seven games to go and it is very important that James gets us a few more goals," the Potters boss told Sky Sports News.
"He has done smashing so far, but the season isn't over.
"We have got so much more to fight for and so much more that we have got to get out of the season to make sure we are a Premier League club next year.
"James has got to realise, as have the rest of the lads, that he has got to continue to put in that effort and commitment.
"He has got a responsibility and a job to score as many goals as he can from now until the end of the season."