West Bromwich Albion have completed the loan signing of Arsenal striker Jay Simpson.
The 20-year-old had been expected to link up with the Baggies after manager Tony Mowbray revealed his interest over the weekend.
Both clubs have now confirmed that Simpson will spend the rest of the season at the Hawthorns to build up his first-team experience.
Simpson, who spent last season on loan at Millwall, made his Arsenal debut in the Carling Cup against Sheffield United earlier this season.
He then scored twice against Wigan Athletic in the same competition before featuring in the 2-0 defeat at Burnley in the quarter-finals.
However, he has yet to make a Premier League appearance for Arsenal and Mowbray recently admitted he is taking a gamble on the youngster.
"I would suggest Jay is an unknown quantity at Premier League level," conceded Mowbray. "Can he score goals? I don't know.
"But we'll hopefully give him an opportunity to see if he can.
"He's obviously had a very good upbringing at Arsenal and every player needs an opportunity."
Simpson signed a new long-term contract at Arsenal on Monday and joins Gavin Hoyte in securing a loan move away from Emirates Stadium, with the full-back having moved to Watford.