West Ham boss Gianfranco Zola has admitted Carlton Cole needs to improve his finishing ability.
Cole missed a number of chances in Saturday's unfortunate 1-0 defeat by Aston Villa at Upton Park.
Zola is happy with Cole's all-round play, but he admits he will be working hard with the former Chelsea man to help him find his scoring boots until he is 'fed up'.
"We play well, we try everything, we create chances but we can't get it going right now and it's becoming a problem. Yet we are determined to change things. We deserve much better than this," said Zola
"Bellamy is playing very well and Cole is playing well too. But he needs to be more focused on scoring goals. He knows that.
"From Monday on I'll be working on his finishing every single day until he's fed up with it. He has to score more goals because it can change performances so much."