Steve Bruce has ruled out the possibility of Antonio Valencia making a New Year departure from Wigan.
With the transfer window set to re-open in January, the rumour-mill has gone into overdrive.
The Latics have found themselves falling under the spotlight on a regular basis, with a host of their top players linked with moves elsewhere.
Ecuador international Valencia is just one of those reported to be attracting interest, with Tottenham rumoured to be heading the queue of admirers.
However, Bruce has categorically denied that the talented winger is for sale, especially not at the £7million asking price which is currently being mentioned.
"When Antonio is on form, he's a real handful for any defence. You know how highly I rate him," the Latics boss told the Wigan Evening Post.
"He had a fantastic game against Blackburn - he's quick, powerful and has a goal in him too, which is good.
"I've said it a few times, that if David Bentley cost £15million, then how much is Antonio worth?
"I don't want to put valuations on anybody, and the last thing I want to do is sell people.
"We're on the verge of building a really good team and I don't want to dismantle that. We've got power, pace and energy throughout."