Jonathan Greening and Scott Carson are hoping Luke Moore can fill the void left by the injured Ishmael Miller.
The West Brom striker tore cruciate knee ligaments in the Baggies' 1-1 draw with Portsmouth on Sunday and will not play again this season.
With Tony Mowbray's attacking options now limited to just Moore and Roman Bednar, the pressure is mounting on those charged with carrying the goalscoring burden.
However, club captain Greening and England international keeper Carson both believe that the jet-heeled Moore may be just the man to revel in that responsibility.
"Luke's got to step up to the plate now," Greening told Sky Sports News.
"He had a bad start by getting sent-off against Leicester last season and he didn't really get back into the team after that."
Carson added: "He's more than capable. He's a great finisher and he's a really good player in training - he's probably one of the best finishers.
"Round the box he's probably one of the sharpest so it's a good chance for him to put his name in the hat."
Miller's injury has come as major blow to everyone at the Hawthorns, as the burly front-man was just beginning to find his feet in the top-flight after enduring a shaky start to the season.
"To lose him, right at the end of the game as well, was a massive blow for us," added Greening.
"He's been doing so well for us and six to nine months out with a cruciate knee ligament injury is no good for anybody. I'm really gutted for him."
The Baggies currently sit rock-bottom of the Premier League table but have an opportunity to close the gap on those immediately above them when they head to managerless Sunderland on Saturday.
"If we can beat them then it puts pressure on them as well as Blackburn, and that's we aim to do," said Greening.
"They haven't named a new manager yet so it's a good time to go and play them."