Preston have announced travel operator Virgin Trains as their official shirt sponsors on a two-year deal.
This will see the company's iconic logo emblazoned across the first-team, youth-team and academy's shirts, which are made by Nike, for the duration of the next two campaigns, starting on Saturday for their season opener with Notts County .
North End manager Simon Grayson said: "The new shirt looks fantastic and to have such a well-known and successful brand on the kit shirt reinforces the history and tradition of our great club in attracting such interest."
Michael Stewart, commercial business partner for Virgin Trains said: "Preston has such a great footballing heritage that we jumped at the chance to become the club's new sponsors.
"We know how much PNE means to the city, one we have been proud to serve since we took over the services on the West Coast Main Line back in 1997.
"We are extremely excited about the prospects for the new season and look forward to hosting Simon Grayson and his team when they travel to some key games in the south. Fingers crossed they can go one better this campaign and secure a place in the Championship."
Preston fans will also reap the rewards of the new deal, with discounted travel on the Virgin Trains network.