Rangers boss Ally McCoist has called on his players to 'treat each game as a cup final' as they bid to improve their league form.
The Ibrox outfit have yet to catch fire since their demotion to the bottom rung of Scottish football and sit fourth in the table after five games.
Next up is the visit of Montrose on Sunday and McCoist has called on his players to raise their game.
He said: "We have to treat each game as a cup final. I'm not sure we're just doing that at the moment.
"It's all right for us to say the opposition are treating every game as a cup final but the fact of the matter is that we're going to have to start treating the games as cup finals.
"I would imagine the opposition are looking on it as probably a good time to play Rangers when we're in a transitional period.
"If I was an opposition manager, I would look at where we were 18 months ago and look at where we are now and see that we are looking for a bit of stability, looking to rebuild.
"One of the key factors would be the opposition being well up for the games, as you would expect them to be.
"I think there are a number of factors that are causing us not to play as well as we possibly can or should be."
He added: "We need more from everybody within the club - players, staff, everybody.
"We have to get together and regroup and press forward and that's what we will do.
"Nobody said it was going to be a walk in the park - that was never going to be the case.
"The most important thing for our club is that we get promotion out of the division.
"That is without doubt the main aim this year and that has to be the target."