Atletico Madrid president Enrique Cerezo has reiterated his determination to keep Radamel Falcao after labelling the striker as 'key' for the club.
Falcao has established himself as one of the most feared strikers in world football in recent seasons and was instrumental in last season's Europa League success.
The Colombia international again demonstrated his predatory prowess in last month's 4-1 thrashing of Chelsea in the Super Cup in Monaco.
The 26-year-old has been linked with Chelsea, among other clubs, but Cerezo has no desire to cash in on Falcao.
"I want to keep Falcao in the squad," Cerezo told AS.
"For us, the Colombian is a reference point on the pitch and today he is key for Atletico."
Falcao's father has recently claimed that the forward dreams of playing for Atletico's arch-rivals Real and that he had also always been a fan of Chelsea.
However, Cerezo refused to be drawn on Falcao snr's remarks, saying: "I prefer not to comment on any controversy with his father. Atletico is only interested in the footballer."