Tony Pulis has urged Stoke's fans to back the team this season as he fears complacency could become a problem at the Britannia Stadium.
The Potters faded to finish 14th last season with some supporters disappointed with a campaign that had promised much in the autumn.
The home atmosphere has been key to Stoke's success and the club's manager has called for more of the same ahead of their fifth Premier League campaign.
Pulis said: "It's been a great four or five years, it's very difficult to keep giving and giving and giving so we have to be careful we don't get blase about it and that people don't expect too much.
"Gradually we're putting things into place that this football club could never have dreamed of and we mustn't get too greedy. Staying in the Premier League is our target.
"That will always remain the case because if that happens then we generate the income the football club needs to reinvest.
"The big test this year will be our home support and how much the supporters get behind us. They've been absolutely wonderful, so we don't need them to get complacent.
"I think they have a responsibility the same as us to really be on the edge, because you need to be on the edge week in, week out. We do well because of our supporters at home."
It's a tough start to the season for Stoke with games against Arsenal, Manchester City, Chelsea, Manchester United and Liverpool in their first eight fixtures.
Pulis added: "We've had tough starts but I think this is most probably the toughest we've had.
"You have to accept there's going to be a run of fixtures you look at and you think, where are the points going to come from?"