Liverpool manager Brendan Rodgers has made it clear he will not pay over the odds to bring players to Anfield.
The new Reds boss has spent a reported £25million on the captures of Fabio Borini and Joe Allen this summer but has also offloaded big-earners such as Alberto Aquilani.
Rodgers believes the crisis at administration-hit Rangers, demoted to Division Three of Scottish football, fires a warning to all clubs.
And the manager has no intention of paying excessive fees and wages for underperforming players.
He said: "In professional and social life, I like to get value, that's just my nature and my upbringing.
"I won't pay anything at all costs. If there is a player who can make a difference, we'll do all we can to get him. What I'm not prepared to do is waste time, money and effort for anyone who won't add value. I prefer the hungry player, one who wants to succeed.
"They will earn good money - and they will get their value and worth if they perform."
He added: "There's sometimes a snobbery towards players at a lesser club, an ignorance.
"If you look at our squad, there aren't too many who have dropped from heaven.
"A lot have come through lower clubs, made their way and are now making their name at Liverpool.
"The club's history is about hungry players, coming from the lower leagues and working their way up.
"Talent aligned with hard work takes you a long way. I find it difficult to work with players who don't share and match that."
Liverpool came within days of going bust under previous owners Tom Hicks and George Gillett and Rodgers added: "This is Liverpool Football Club and it's incredible to think it came close to bankruptcy.
"You may think it'll never happen to your club but who'd have thought it could to a team like Rangers?
"But if football continues to pay the wages some clubs do, you will be asking for it.
"If you believe it can't happen, well it can, maybe not now but certainly later. Look at Rangers' history. That is a warning for everyone."