Blackburn Rovers' global advisor Shebby Singh has said sorry to Steve Kean and Morten Gamst Pedersen for comments he made at a fans' forum.
Singh stated on Saturday that manager Kean would be sacked if Blackburn lost three games in a row at the start of the season.
He has now had time to reflect on the way his remarks came across and issued a public statement to express his regret.
"I would like to send an apology to Steve Kean because some things were said on Saturday," said Singh.
"I think they would have hurt Steve Kean's feelings and for that I sincerely apologise.
"Some things are said in jest that don't come across like that when repeated but I am not making excuses.
"I apologise for hurting any feelings."
Singh had also criticised Pedersen, saying the Norwegian had 'lost his legs' and had not been able to reinvent himself as a central midfield player.
He is sorry to have caused offence and says he was so outspoken because he was trying to relate more to the supporters.
"I would also like to apologise to Morten Gamst Pedersen for what was said. There are no excuses and Morten is a great character," said Singh.
"My blunt honesty also sometimes upsets people and sometimes rubs people up the wrong way.
"I am making efforts to bring the club back to the fans and in trying to do that I have gone too far.
"I am trying to find the middle ground."