Stevan Jovetic is set to stay in Italy for at least one more year after Fiorentina revealed they turned down yet another huge bid for the striker.
Chelsea, Arsenal and Barcelona have all been keeping tabs on the striker with the west London side said to have tabled a £20m bid for the 22-year-old who is rated as one of the hottest properties in European football right now.
But the Viola are reluctant to cash in on their prize asset just yet and are prepared to wait another season before selling for an even higher price as they did with both Luca Toni and Adrian Mutu according to owner Andrea Della Valle.
"I spoke to Jovetic and told him he is off the market for numerous reasons. I hope he understood that," said Della Valle.
"He is so young and has such a long career ahead of him that it is important he stays in Florence for a while.
"Jovetic has to remain with us for at least another year and I hope many more. He is one of the few genuine European talents, so it's only right that he stays.
"Stevan seemed pretty relaxed. He has to understand that in life other opportunities will cross his path.
"You know how we operate as a club; just try speaking to Luca Toni and Adrian Mutu. You know we gave up on around €45m for those two. Now we are turning down the offer for Jovetic and so in total reach €70m."
Fiorentina are also having to fend off interest from within Italy with Napoli the latest side to try and tempt the hit-man away with a £22m bid although Napoli President Aurelio De Laurentiis has ruled them out of the bidding.
"We won't take Jovetic," he told Sky Sports Italia. "He is interested in a great team but also in the money.
"I think his future could be in England because there are four Premier League clubs that have contacted him."