Sky Sports understands that Bournemouth have won the race to sign Rotherham striker Lewis Grabban.
The highly-rated 24-year-old has been linked with a number of third tier clubs, with it expected to be only a matter of time before he starts climbing the league ladder.
Rotherham's failure to secure promotion out of League Two has left them vulnerable to offers from afar.
Crawley have already made one approach for Grabban but, after lengthy discussions, failed to reach an agreement.
The Millers had been hoping that he would see out the final year of his contract and grace their newly-constructed New York Stadium in 2012/13.
It would, however, appear as though Bournemouth have convinced Grabban to join their efforts to clamber out of League One.