Ricardo Vaz Te insists West Ham can find the tonic for missing out on automatic promotion by succeeding in the play-offs.
Vaz Te, 25, joined the Hammers in January from Barnsley and has plundered 10 goals in 15 appearances this term.
Sam Allardyce's team will face Cardiff in the first leg of their play-off tie on Thursday and the former Portugal Under-23 attacker wants them to make up for finishing third in the Championship.
"We felt like we deserved to be promoted but nevertheless we are still in it and can't feel sorry for ourselves," he told Sky Sports News.
"We've got ourselves in this position so we just have to look forward to the games now and try and come out on top."
Brighton felt the full brunt of Vaz Te's attacking prowess last month when he plundered a hat-trick against them in a 6-0 win.
And when asked what his favourite goal of the season is too date, he recalls one his strikes against the Seagulls.
"I think it would have to be against Brighton - the first one," he added.
"I remember cutting in from left to right and I managed to hit it in the right place and got the movement on the ball. As soon as I hit it, I felt it was going in."