West Brom boss Roy Hodgson has no plans to discipline James Morrison for speaking out against the club and their transfer activity.
The Scotland international broke rank on Saturday after seeing the Baggies bow out of the FA Cup at the hands of Norwich.
He questioned the club's ambition, pointing to a lack of movement during the winter transfer window as an indication that they are happy to stand still.
Morrison claimed the Baggies were happy 'to just settle for being in the Premier League'.
Unsurprisingly, his comments did not go down well in The Hawthorns camp, but Hodgson is prepared to accept that such outbursts can occur in the heat of the moment following a disappointing defeat.
He said: "After a game when you are hurting, and someone asks you an inflammatory question, you may not answer in the diplomatic way you would do so in the cold light of day.
"It was a statement made in disappointment and there is no disciplinary issue here.
"But this club is ambitious. It's still trying to establish itself in the Premier League for years and years to come.
"It has got to be done in the way the club is doing it, building slowly, by getting a stronger squad every year.
"We are not going to go about it in the same way as, for example, QPR who have had new owners, a new coach, and loads of money. But when I signed for the club, I knew it was not going to be that way."