West Brom manager Roy Hodgson has once again moved to curb speculation regarding the future of striker Peter Odemwingie.
The latest round of rumours have suggested that the Baggies' Nigerian forward is a target for Premier League rivals Fulham, who are readying themselves for the possible exit of Bobby Zamora.
Transfer gossip has had Odemwingie heading out of The Hawthorns since last summer, with a productive debut season in English football making him hot property.
West Brom have always maintained that he is not for sale, and Hodgson has made it clear that the club are not about to relax that stance.
"There has been no approach for Odemwingie, I would not welcome an approach," he said.
"He is a valuable player who we want to keep. Our aim this transfer window was to make our squad stronger and there was never any suggestion we would have to sell a player.
"We have had no enquiries, and it sounds like a bit of mischief-making to me, but Odemwingie is not for sale."