Sky Sports understands that Fulham will turn their attention to Peter Odemwingie should Bobby Zamora head out of Craven Cottage.
Queens Park Rangers are believed to have made a move for Zamora, with Mark Hughes keen to add the England international to his striking ranks.
Talks are thought to be taking place, with Zamora's future having been the subject of intense speculation for some time.
Fulham accept that the experienced frontman may decide to move on and are aware that a replacement will need to be found if he does head for pastures new.
West Brom striker Odemwingie is understood to be top of Martin Jol's wish list, with the Nigeria international a proven Premier League performer.
He has been out of favour at The Hawthorns over recent weeks and could be tempted to make a fresh start if the right offer is put to him and his current employers.