Tottenham's assistant manager Kevin Bond insists the club are taking the FA Cup seriously this season - regardless of whether key players are rested against Watford on Friday.
Spurs - who last won the competition back in 1991 - travel to Vicarage Road in the fourth round, but are flying high in third position in the Premier League and appear likely to rest star names, with Gareth Bale, Scott Parker and Younes Kaboul all injury doubts.
But Bond, who admits a top-four finish and UEFA Champions League qualification is the London club's main priority, says there is a real hunger among the Tottenham squad to reach Wembley.
"Champions League is our number one goal, but the FA Cup is hugely important to us," said the 54-year-old. "The players crave a cup final. They crave playing in the big games, the one-off games.
"As a youngster when you played, you didn't dream about finishing in the top four so you could play in the Champions League, you all dreamed about playing at Wembley and lifting the Cup."
Following a bright start to the season, Watford currently lie 18th in the Championship table after losing their last three League games, but Bond is expecting a tough encounter for the 2010 semi-finalists.
He added: "We are fully aware of how difficult a game it will be for us. It's Sean Dyche's first job as a manager and he has done very well there."