Roy Hodgson saw Simon Cox bag a hat-trick to see West Brom past Cardiff and he insists the striker is going nowhere, regardless of what he says.
The Republic of Ireland international recently hinted that he may have to move on during the January transfer window after finding first-team football hard to come by this season.
He has made just two Premier League starts this term and feels he needs regular games in order to further his career.
Cox has, however, burst back into the spotlight following an injury to Shane Long and showcased his talent with a treble against the Bluebirds on Saturday.
Hodgson was delighted to see the 24-year-old do his talking on the field, with it his opinion that any transfer discussions should take place behind closed doors.
"That's a positive for Simon who has taken his chance when it has come along.
"I thought he did very well at Tottenham the other night as well, so with his three goals and his performance today, it's a clear positive for us and for him.
"The way he played today, he clearly showed he deserves a place in the team, and we'll be thinking very seriously about that.
"Simon's a good trainer, good finisher. In the finishing practices he is always right up there, so he has to be pleased with his day's work.
"I'm pleased for him, pleased he's shown he is a Premier League quality player and that he has taken his chance after being given it with great aplomb.
"On both occasions he has been amongst our best players."
But asked as to his thoughts when told of Cox's comments, Hodgson was clearly unimpressed, adding: "My thinking has never changed. I've never considered him going elsewhere.
"I don't know what he's said to the press, but as far as I'm concerned he is a West Bromwich Albion player, and I'm very happy about that.
"Before he makes those statements and gets you all so excited, it might be a good idea if he comes and speaks to me. It's the first I've heard of it."