Bournemouth have abandoned their pursuit of Matt Ritchie after Swindon Town rejected a £500,000 bid for the winger.
The Cherries revealed on Boxing Day that an offer for Ritchie had been turned down and manager Lee Bradbury was waiting to see if the bid would be increased.
Bradbury had defended the size of the offer after the 1-1 draw at Brentford and had described Ritchie as 'probably the best winger in League Two'.
However, with Swindon determined to keep the 22-year-old at the County Ground, Bournemouth have decided to move on from their interest.
"As the supporters are aware, we are looking to add quality players to the squad, but we decided after having our latest bid rejected by Swindon Town that it's now time to draw a line under that one and move on," director Tom Mitchell told the club's official website.
"We also felt it was best to disclose the details of the bid to stop the constant speculation being published that hampers our efforts on a daily basis.
"We'll make sure all the facts come out as and when a deal is done, bid tabled or offer rejected. We won't be keeping anyone in the dark, we'll just release the truth when the time is right."