Alex McLeish insists there is no grudge against Charles N'Zogbia after the Aston Villa winger was left out of the squad to face Manchester United at the weekend.
N'Zogbia was punished by McLeish after failing to turn up for medical treatment and he has struggled to tap into his best form in recent weeks.
However, McLeish is determined to help his £9.5million summer signing from Wigan Athletic and hopes N'Zogbia will respond to being fined and dropped.
"I've tried to encourage Charles at every turn," said the Villa manager. "I'm not a tyrant. It is not me against Charles or any of my players.
"I try to give them total respect and we show them things privately. We don't disrespect them in front of the rest of the group.
"I hope he takes it [the punishment] on the chin. The players know we have got club rules and we will adhere to them.
"There are no grudges. I just want to see that boy go to another level, even improve on what he has done before.
"Charles has got to be receptive and realise I want to help him, and every single player at this club, because we need all the help we can get."