Swindon winger Matt Ritchie insists he has not let the interest shown in him by Bournemouth affect his game.
The League One Cherries failed in a loan deadline-day bid to take Ritchie to Dean Court, with a view to making the move permanent in January.
That offer was rejected out of hand by the Swindon hierarchy and their prized asset says he is focusing on his game, rather than letting any off-field activity distract him at a crucial time of the season for the League Two promotion hopefuls.
"I am concentrating on my football, that is the most important and I have had a bit of a sticky patch at the moment so I am going to focus on playing and someone else can worry about all that (transfer speculation)," he told Press Association Sport.
"It is a tough league. I think the top six have pulled away a little bit and it is going to be a good run-in for the second half of the season I think.
"If we can keep our performances up and keep our performances up and keep picking up three points home and away then I feel sure we will be in the top three at the end of the season."