Steve Bruce has called on Nicklas Bendtner to develop a selfish streak, with Sunderland in desperate need of an attacking spark.
The Black Cats have picked up only two Premier League wins this season and are currently perched just two points above the drop zone.
Inspiration is needed to get the North East outfit moving in the right direction, and Bruce believes he knows just the man for the job.
Bendtner has made an impressive opening to his season-long loan from Arsenal and has hinted that he could be tempted to stay on Wearside past the end of the 2011/12 campaign.
He has, however, netted only twice in eight starts and Bruce feels the Denmark international needs start thinking more about himself than his team-mates, with tunnel vision the mark of a world-class striker.
He said: "He's such a good footballer. His link-up play is excellent and he drifts into wide areas terrifically well. He is very comfortable.
"But he needs to be a bit more selfish and go and play for himself.
"Goalscorers are usually selfish. They are not bothered, they just want to score a goal and that's all they are interested in.
"Strikers are judged by goals. You can be a good player, a very good player, but you are judged by goals, so we have got to try to change Nick's mentality slightly to get him into that and score more goals.
"Nick has got to try to get that mentality if he can.
"He is very, very capable - he has got five in five for his country - so we need him to go and score a few for us if he can."