John Carew admits West Ham United need to cope with the burden of expectation in the Championship this season.
The Hammers were relegated from the Premier League last term and Sam Allardyce's side are favourites to go straight back up to the top flight.
West Ham currently sit fourth in the table, but have already suffered home defeats at the hands of Cardiff City and Ipswich Town.
Summer signing Carew admits opponents raise their game against the Hammers and believes the players must become accustomed to such a situation.
"In the Championship, we are almost like Manchester United in the Premier League," said the Norwegian striker.
"Everybody wants to get points off us and will probably raise their levels slightly.
"It's always a challenge when you are favourites and probably the best team in the league - it's something we have to cope with."