Stoke forward Cameron Jerome is confident he can replicate his goalscoring form that saw him notch double figures for Birmingham City two season ago.
The 24-year-old helped Alex McLeish's side to a ninth-place finish in 2009/10 after scoring ten goals in 32 games for the Blues but struggled in his role as a lone striker last season, collecting just five goals.
Jerome put in a lively performance on Sunday when making only his second appearance for Tony Pulis' side as they lost 2-0 to newly-promoted Swansea City.
The £4million man moved to the Britannia Stadium on deadline day and scored on his debut in Stoke's 1-1 draw with Dynamo Kiev in the Europa League three weeks ago.
The striker faces stiff competition after the international break from the likes of Peter Crouch and Jon Walters with former record signing Kenwyne Jones and Ricardo Fuller yet to return.
Jerome claims ten goals is a realistic target, believing Stoke receive negative press and are often noted more for their brawn and less for their attacking flare.
"With the people we have here supplying ammunition from the wings, I think double-figures is definitely achievable for all of the strikers at the club," he told The Sentinel.
"With the strikers we have here, I think everyone would be disappointed if at least a couple of us didn't hit double figures.
"People label Stoke as long-ball merchants, but I think there is so much more to us than that.
"Since I have been here I have been genuinely surprised by the quality of the players we have."