Chelsea manager Andre Villas-Boas has confirmed he intends to play Daniel Sturridge as a winger this season.
The 22-year-old has spent most of his senior career as a striker but has struggled to force his way in front of the likes of Didier Drogba and Fernando Torres during his time at Stamford Bridge.
Sturridge was sent out on-loan to Bolton for the second half of last season and buoyed by the opportunity of regular first-team football, hit eight goals in 12 games.
The striker returned to London in the summer despite Bolton's desire to extend the loan, with Villas-Boas keen on integrating Sturridge in his first-team squad at Stamford Bridge this season.
However, with Belgian forward Romelu Lukaku swelling the Blues' striking ranks still further, the Portuguese has revealed he will field Sturridge on the wing this campaign.
"For this season, we won't use Daniel in the striker position," said the 33-year-old.
"We have been using Daniel on the right, coming inside.
"I spoke about it with Daniel in the beginning when I brought him over. Daniel is extremely happy in that position as well.
"I think it favours his natural and technical abilities and his pace, so he's competing for right and left winger positions.
"You have pacey players but, in the end, what is more important is that, when you arrive to the ball, being able to do something with it and control it.
"He's a player who offers that."
Villas-Boas also stated his belief that Sturridge is good enough to earn a call-up to Fabio Capello's England squad, but insists he is focused on succeeding at club level first.
"I think his motivation is to win titles for the club," added Villas-Boas.
"If he [Capello] decides that Daniel can add to his squad, I'm sure he won't hesitate.
"When he goes to the England environment - which for Daniel has been the U21s and the youth levels - he will turn his focus of course on England's objectives."