Anton Ferdinand is confident the importance of Saturday's derby date with Newcastle will not be lost on Sunderland's summer recruits.
The Black Cats have been busier than most during the current transfer window, drafting in a number of fresh faces.
Four of those brought on board were handed their bows in an opening day fixture at Liverpool, while three more were unused substitutes at Anfield.
Having been eased into the fold, their next assignment is a Wear-Tyne derby against arch-rivals Newcastle.
With local pride at stake, the weekend encounter at the Stadium of Light will have far more riding on it than just another three points.
Those who have been in and around the Sunderland camp for a while know precisely what is expected of them, and Ferdinand believes the new boys will not let anybody down.
The defender, who made his derby bow in 2008, told the Evening Chronicle: "The people around the training ground will let the new signings know what it means and they will hear about it when they are out and about the city too.
"We have a lot of good players with experience, so it will not be a shock to them.
"It is some home game to start with. They do not come bigger and better than this and we need big-game players on Saturday.
"We cannot think we lost 5-1 there last year. That is gone, we have to move onto the next one.
"I am sure as long as we win the game, our punters will be happy."