Carlton Cole has reiterated he remains committed to West Ham after seeing the club claim their first win of the season.
Sam Allardyce's side beat Doncaster on Saturday, with Cole coming off the bench in the 1-0 success at the Keepmoat Stadium.
The England international's future at Upton Park has been subject to speculation this summer, with a proposed move to Stoke falling through in July, while Allardyce has reshaped his squad with a flurry of signings.
But Cole insists he remains as committed to West Ham as ever and believes the competition for places can only be a good thing as the Hammers attempt to bounce back to the Premier League at the first time of asking.
The striker told the Daily Mirror: "I am committed to West Ham - I always want to do well for the club because they gave me an opportunity when things were not going so well for me in my career, and I'll never forget that.
"I am comfortable where I am, but obviously the manager has brought in some very good players. There is real competition for places now, and hopefully he will get the best out of me.
"We have good quality up front, good players to support us from midfield and a good defence - now it is up to our strikers to shine. I am happy [with] who the manager has brought in to give us a kick up the backside.
"A few of the lads came in a bit disappointed about the way we won at Doncaster, but it was important to put three points on the board and any away win is valuable in this division. We hadn't had one for ages so we were really pleased with the result."