West Ham's new signing John Carew is targeting an instant return to the Premier League for the club.
The powerful Norway striker, who was laoned to Stoke last term, has secured a deal with the Championship club following his release from Aston Villa.
The Hammers were relegated at the end of last term but the former Lyon and Valencia marksman has designs on playing in Europe's elite division again.
"West Ham is a great club, a club with its fan base is for the Premier League," he told the club's official website.
"I am very confident that even now, we can get back up very soon, so I wanted to come here and it felt good for me.
"This season to get back up is the aim and we will work towards that. For me, it would be fantastic to be a part of all that, that achievement. I am very much looking forward to the season ahead."
In Carlton Cole and Carew, Sam Allardyce has a strike force at his disposal that would strike fear into many Premier League defences, let alone Championship ones.
At 31, Carew could have opted for an easier move at this point of his career but he wanted and accepts this challenge.
"The bigger part I can play, the happier I will be," he added.
"For me, it would be fantastic to do all and be in a team that can do well - the feeling is here. Playing towards going back to the Premier League is an exciting challenge. I can't wait to start."