Manager Gary Megson says Sheffield Wednesday have ended interest in one of their transfer targets after being quoted a 'brainless' £600,000.
The Owls are on the hunt for a striker this summer, with Norwich's Cody McDonald and Rotherham hitman Adam Le Fondre thought to be on their radar.
And while refusing to name the player and club in question, Megson made it clear that Wednesday will not pay inflated prices for their targets.
He told the Sheffield Star: "One of the things we suffer from is that the minute clubs find out we're interested, they think they're going to win the pools, because it's Sheffield Wednesday.
"But this club is run as stringently as Blackpool were when I was there. We're not the Manchester City of the First Division. We've sold more than we've bought. So we have to suffer with that.
"We've just gone for a player where four teams offered around the same amount of money, yet the chief executive is hanging out for around £600,000, which is not going to happen.
"One of the problems in football now is that chief executives tend to get in the way: it's not owners or managers."
Megson, who stressed he was not talking about Wednesday chief Paul Aldridge, added: "It seems brainless, to me, what they ask for.
"Things that managers and owners do are in the public domain, and everybody has an opinion on them. Yet chief execs make these decisions; they might not go right, but nobody is ever aware of them.
"It's not my business, but I don't think he [at the other club] will get that. It may end up costing his club around half a million quid. If I was the player involved, I'd be going ballistic. We have to move on and see if we can get somebody else."
He added: "If Milan suddenly said 'we'll pay it' - which isn't going to happen - I'll say 'we'll go elsewhere because I can get you a different kind of player for that kind of dough'."